IIM Bangalore ยท University
Services Marketing Concepts Applications
Learn the art and science of Services Marketing Concepts Applications. Develop strategies to reach and engage customers in an increasingly digital marketplace.
- Provider: IIM Bangalore
- Level: Intermediate
- Duration: ~8 weeks (4 to 6 hrs/week)
- Format: Online
- Certificate: Certificate
- Subject: Marketing
Skills you build
- Marketing Strategy
- Brand Management
- Consumer Behavior
How this course sits in the catalogue
Careery lists 105 Marketing courses, of which 46 are at intermediate level. IIM Bangalore accounts for 26 of the courses in the catalogue overall.
Three skills named on this course are uncommon across the rest of the catalogue: Consumer Behavior (on 11 other courses), Brand Management (on 12 other courses) and Marketing Strategy (on 12 other courses). If that is the gap you are closing, there is not much else here that closes it.
Where this course fits
On Careery a course is the last step of one arc, not the first. Read your CV against the job you are targeting in CV and Job Match, check what that role pays and who is hiring for it in Job Scout, and what is left is a skill gap with a price attached, which is what Course Path orders.